San Antonio’s Southside is home to a very special community of creators, hard workers, and people that inspire–many of which own small businesses in and around the Southside. The Southside Makers and Shakers blog series showcases these unique businesses and their owners. Each addition to the series offers new insight into the community and the gente that make the Southside so unique.
This month’s feature is Josie Gutierrez, Regional Coordinator for Latino Outdoors, a national nonprofit dedicated to inspiring, connecting, and engaging Latinx communities in outdoor experiences.
Tell us about yourself and the work you do with Latino Outdoors.
I’m the Regional Coordinator for Latino Outdoors and have been involved for almost 10 years. I first joined as a volunteer when the group was still growing. At the time, no one in Texas was representing the organization, and I loved the idea of building something from the ground up.
Latino Outdoors works nationally and locally to connect communities with outdoor spaces. We partner with places like city parks, state parks, and nature centers to help Latinx families feel welcome and prepared to enjoy the outdoors. The San Antonio chapter is part of a network of about 30 chapters across the country.
What inspired you to take on a leadership role in this work?
I was born on the West Side and now live on the Southside. Growing up, I didn’t know outdoor careers even existed. Once I discovered how many different ways you can work with nature, it completely opened my perspective.
What keeps me going is seeing families come back year after year. Some of them have grown up with the program and now bring their own kids. Watching them build their own outdoor traditions is a big part of why I do this.
What do you think makes the Southside unique compared to other parts of the city?
The Southside has a flavor and a feeling that you cannot get anywhere else. There’s a deep sense of connection and community here. We have access to beautiful places like the Mitchell Lake Audubon Center, Medina River Park, and the Missions. This community feels familiar. It’s full of energy and culture. It’s my favorite part of San Antonio.
What kinds of programs do you offer in San Antonio?
We offer a little bit of everything. Bird watching, kayaking, camping, dog walks, journaling in nature, and indoor bouldering are just a few examples. Right now we’re hosting a running series at the Botanical Garden and planning an upcoming event at the new arboretum.
We always try to remove barriers. If we’re kayaking, we bring the equipment. If we’re going on a hike, we tell families what to expect. We make sure people know what the trail is like and how difficult it will be. That kind of information helps people feel more confident and welcomed.
Why is representation in the outdoors so important?
Growing up, I didn’t see people who looked like my family in national park brochures or outdoor magazines. It gave the impression that nature was meant for someone else and made me realize how important representation is and the impact it can have. Representation has the power to make people feel included and welcome, while the lack of it can create barriers.
Latino Outdoors works to change that by creating spaces that feel and look like community. We welcome people of all ages and backgrounds, and we ensure that language and culture are part of the experience, helping families feel seen and included.
What impact have you seen through your work?
The biggest impact is seeing families return year after year and watching attendance grow. Parents tell me their kids love our events and have started their own outdoor traditions. I’ve also seen people gain confidence trying new things like kayaking or rock climbing, all because they feel supported and welcomed.
What advice would you give to someone who wants to explore the outdoors for the first time?
Start small, start with curiosity, and give yourself permission to learn as you go. You do not have to be an expert or have all the gear to feel like you belong in outdoor spaces. Find something that brings you joy, whether it is walking a trail, listening to birds, or simply spending quiet time in nature, and let that be your starting point.
The most important thing is to find a community that supports and encourages you. When you are surrounded by people who understand and welcome your journey, it becomes less intimidating and much more meaningful. There is no single right way to connect with nature. Every experience matters, and every step forward is something to be proud of.
Where can people find your work or get involved?
Follow us on Instagram @latinooutdoors_satx or on Facebook. All events are free and family-friendly. Our Program Coordinator, Elaine Hernandez, is also available to help answer questions.